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Indoor Snow Centre Choose HEAD’s Innovative Fitting System

September 2nd, 2008

Stephen Jordan, Head of Marketing for the new indoor Snow Centre under construction at Hemel Hempstead has recently announced a decision to award supply of all snow sports equipment to HEAD – confirming an agreement to be the first UK snow sports centre to use HEAD’s innovative BYS system for rented skis and boards.

‘The equipment meets all our requirements with regard to quality, technological specification across the full range and its ability to cope with the demands of constant multi-user hire,’ said Stephen. ‘But most important was the development of the BYS system which will significantly streamline the hire process, reducing the amount of time taken to set up each customer with appropriate skis and boots.’

The BYS (Black, Yellow and Silver) system, which is already proving successful at resorts in Europe, Canada and the US, reduces the amount of time taken to fit boots and skis – allowing customers the maximum amount of time on the slopes.

The system works with HEAD Ski Boots being available in just three fixed sole-lengths with the adjustment for individual foot sizes made inside the boot – which means the boots can fit perfectly into pre-adjusted bindings. The boots and skis are colour coded – black, yellow and silver – matching the base colour of the boot to the ski. The only additional setting is DIN adjustment to allow for the correct release setting.

To make things even more efficient all customer settings and details will be recorded so on subsequent visits individual snow ticket information will ensure that customers have the same boots, skis or board so they can get out on the snow even more quickly.

The HEAD Speed Disc Snowboard system works in a similar way to provide customers with a perfectly set board in less than a minute without the need for tools – regular to goofy happens in seconds!

Stephen said, ‘We’re delighted to be working with HEAD and in particular to be the first UK operator to offer our customers the benefit of the speedy and innovative system for fitting boots, skis and boards. Our aim is to allow visitors to the Snow Centre the maximum time on the slopes. Making the process of getting kitted out more efficient will help provide the best possible indoor snow experience.’

The Snow Centre at Hemel Hempstead is on target for opening to the public at the end of April 2009.
Courtesy of and © Snow24 plc

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